Myunplastic
Methodology
Lean UX
Skills
Design Thinking · UX Research · Proto-persona · Proto-Journey · UI Design
Tools
Miro · Figma · Whimsical · Photoshop · WordPress · Hotjar · Illustrator · Google Analytics · Mailchimp · Zoom · Whereby · Cdmon · Namesilo · Vimeo
Duration
2 weeks
Briefing
Comply with SDG (Sustainable Development Goals) using Lean UX methodology
The aim of the project is to achieve some of the Sustainable Development Goals through an innovative product, improving the user experience. In my team we focused on providing a solution to the consumption of microplastics.
Research
Desktop Research · high-low risk and knowledge-unknowledge matrix · IN&OUT · Business Assumptions Statement · Assumptions prioritization matrix · Hypothesis
We started with an IN&OUT matrix of the SDGs we were most interested in and that's how we decided to focus on microplastics. We defined the idea with the help of the matrix of high-low risk and knowledge-unawareness, we chose those with higher risk and lack of knowledge.
Define
Proto-persona · Proto-journey · Lean UX Canvas · User stories
We carried out three proto-persona profiles with their proto-journeys and the Lean UX Canvas that helped us to further define our business model. The user stories helped us to define what we had to include in the landing page and what not to include in order to capture leads.
Design
Wireframes · High fidelity design · Website · APP
We designed both the website and the app in Figma, the website was transferred to WordPress, you can check it out at the following link. We also made a welcome email with Mailchimp and a downloadable guide as a welcome gift.
Metrics
Google Analytics · Hotjar · Mailchimp
After publishing the website with WordPress, we measured it with Google Analytics, Hotjar and email subscriptions with Mailchimp.
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